Daniel Yomtobian Explains Predictions for Mobile Advertising Spend

Oct 18, 2023

Key Takeaways

Estimated total advertising expenditure in 2020 is set to decrease by approximately $20 billion to $691.7 billion, however, the mobile segment is expected to recover faster and fare better than other segments.
The pandemic has led to increased reliance on mobile devices and boosted digital content consumption, allowing the mobile advertising segment to avoid excessive disturbance.
According to PubMatic, the pandemic has shifted consumer behavior towards mobile, resulting in a 51% share of global ad spending in the first quarter of 2020, compared to a 25% drop in desktop ad spending.
eMarketer projects a minimum 6% drop in US mobile ad spending in the second quarter of 2020, with a 10% year-on-year decline being more likely. Mobile ad spend is expected to account for over two-thirds of digital ad spend.
A survey conducted by Bynder found that although 57% of marketing professionals expect a lasting impact from the pandemic, they do not anticipate severe disruption to their brand and content strategies.

“While total advertising expenditure in 2020 is estimated to shrink by roughly $20 billion to $691.7 billion, there are indications that the mobile segment will fare better and recover faster than the rest.”

Los Angeles, California, United States - October 18, 2023 /MarketersMEDIA/ —

Over the last 10 years, digital advertising has seen a rise, its future getting more and more hopeful during the explosion of e-commerce, video streaming sites, and socials. However, the most crucial contributor to the robust growth of the digital ads market has undoubtedly been the accelerating shift to mobile devices, which prompted marketers to embrace strategies that prioritize this channel. “Mobile has become the primary focus of brand campaigns, and analysts have been consistently upbeat about the outlook for this market segment. Unfortunately, the current pandemic has forced a sharp downward revision of financial projections across all industries as many companies struggle to stay afloat and take drastic measures to weather the coming recession,” comments Daniel Yomtobian, a prominent entrepreneur and business leader in the online media space. “While total advertising expenditure in 2020 is estimated to shrink by roughly $20 billion to $691.7 billion, there are indications that the mobile segment will fare better and recover faster than the rest.”

Lockdowns and social distancing measures have led to an even greater reliance on mobile devices and further boosted digital content consumption, which has allowed the mobile advertising segment to avoid excessive disturbance, Daniel Yomtobian notes. According to an analysis by PubMatic, the pandemic “has shifted consumer behavior towards mobile,” pushing its share of global ad spending to 51% in the first quarter of 2020. Moreover, it fell by 15% versus a 25% drop for desktop ad spending. “While recent surges in viewership will likely recede through the summer and as stay-at-home orders ease, the preference for mobile will remain, which will drive advertisers to mobile over the long term,” commented PubMatic senior executive Paulina Klimenko.

Influential analytics group eMarketer has been keeping a close watch on the advertising market, adjusting its forecasts periodically to reflect the impact of the pandemic. Its most recent revision features a projected drop of minimum 6% in US mobile ad spending during the second quarter of 2020 although the company sees a 10% year-on-year decline as more likely, and its expectations for the rest of the year are also significantly tempered. “Even so, the relative share of different platforms and formats will likely not dramatically change from our March 6 forecast […] Prior to the coronavirus, we expected US mobile ad spend to grow 20.7% to $105.34 billion in 2020, which would mean that mobile ad spend would account for more than two thirds (68.1%) of digital ad spend. We now believe any growth this year in mobile ad spend will be small, if it happens at all.” Despite the subdued mood at present, the majority of marketing professionals do not foresee severe disruption to their brand and content strategies, Daniel Yomtobian points out, citing the results of a survey conducted by Bynder. According to it, 57% of respondents are bracing for a lasting impact, but they do not expect it to be a transformative one.

Starting out as a web designer, Daniel Yomtobian quickly realized that his true passion is online advertising. Considered a pioneer and innovator in this space, he has led several business ventures to success, of particular note being Advertise.com – a PPC network dedicated to helping advertisers and publishers maximize their ROI and monetize their solutions. In 2014, C-Suite Quarterly described him as a “…young leader [who] will continue to play an important role in shaping the online world of tomorrow.” Among his other accolades is the SFV Business Journal Top 40 Under 40 Award. Daniel Yomtobian studied business marketing at California State University-Northridge.

Daniel Yomtobian Advertise.com CEO – Dedicated to Helping Advertisers and Publishers: http://www.DanielYomtobianAdvertiseCEO.com

Daniel Yomtobian Joins Board of Directors at YPO Beverly Hills as Membership Vice Officer: https://www.yahoo.com/now/daniel-yomtobian-joins-board-directors-175200356.html

Daniel Yomtobian - Explores the Benefits of Innovative Ad Formats: https://www.yahoo.com/now/daniel-yomtobian-explores-benefits-innovative-211500329.html

Contact Info:
Name: Daniel Yomtobian
Email: Send Email
Organization: Advertise.com
Address: 15303 Ventura Blvd Ste 1150 Sherman Oaks, CA 91403
Phone: +1-800-710-7009
Website: https://www.advertise.com

Video URL: https://www.youtube.com/watch?v=J2fvpsHCFg0

Release ID: 89110675

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Adamson shoots down Lyceum in straight sets in SSL Unity Cup

MANILA, Philippines — Adamson University bucked a shaky start and found its rhythm in time to fend off Lyceum of the Philippines University, 29-27, 25-21, 25-18, in the 2026 Shakey’s Super League (SSL) Unity Cup on Friday at the Rizal Memorial Coliseum. The Lady Falcons displayed maturity and resolve after the Lady Pirates put up a tough challenge in the first two frames before Adamson cruised in the third set to begin their Pool D campaign on a winning note. Joy Aseo finished with eight points on six kills, one kill block and an ace while Red Bascon, Abegail Segui and Third Tuddao added seven markers each for Adamson in the opening day of the league’s centerpiece competition, backed Shakey’s Pizza Parlor, Peri-Peri Charcoal Chicken, Potato Corner and R&B Milk Tea. Frances Mordi posted six points, Janna Dizon got five while Kamille Dionisio scored four of her five markers on kill blocks for the Lady Falcons, who gave ace spiker Shaina Nitura more time to rest after a grueling tour of duty for Alas Pilipinas in the Aichi-Nagoya Asian Games. Fully adjusted after a scary extended first set and surviving a tight closing stretch of the second, Adamson raced to a 5-0 lead in the third and widened the gap to 19-9 on its way to victory in the one-hour, 40-minute match. “Bad start talaga sa aming lahat and alam namin sa sarili namin yun. Habang nasa labas (ng court) nag-reflect kaming lahat. Isang adjustment rin namin ay maging alive and mag-smile sa game,” Tuddao said. Adamson was sluggish in the opening frame and played catch-up. The Lady Falcons saved three set points before Mordi landed an ace to put Adamson on top, 25-24. Back-to-back errors by Aseo surrendered the set point advantage to Lyceum, 27-26. Adamson exploited Ashley Muchillas’ costly service error, putting the set away with a Mordi off-speed hit followed by an Aseo kill. Adamson shattered a 20-20 second set deadlock with a closing 5-l run to take a 2-0 match lead. The Lady Falcons return to action on October 9 against University of the Philippines. Muchillas paced the Lady Pirates with 13 points on 12 kills and a kill block while Roxie Dela Cruz and Sarah Lumbang added six and five points, respectively. Lyceum will try to bounce back on Sunday against University of the East. Meanwhile, action continues Saturday with another triple-header after the 11 a.m. opening ceremony of the tournament supported by Smart, PusoP.com, Summit Natural Drinking Water, with the Philippine Sports Commission, Commission on Higher Education, Mikasa, Asics, Rigour Technology, Jersey Haven, Solar Sports and 12 Beyond Production as technical partners. Five-peat-seeking National University battles San Beda University at 5 p.m. in Pool A. Last year’s runner-up University of Santo Tomas debuts opposite College of Saint Benilde at 1 p.m. in Pool B while FEU and Ateneo De Manila University square off at 3 p.m. in Pool C. All games are available live and on demand via PusoP.com and Solar Sports. TMT

Sep 25, 2026

Bisera storms back to Top 9 as Hou snares crown in thrilling playoff

MANILA, Philippines – Yvon Bisera made good on her vow to fight back, closing with a solid five-under 67 to storm into the Top 10 while local ace Yu Chiang Hou held her nerve through a dramatic three-way playoff to capture the Kenda Tires TLPGA Open at the Taichung International Golf Club on Friday. Bisera saved her best for last. After a costly 73 in the second round had seemingly derailed her title hopes following an impressive 67 opening round, the Ladies Philippine Golf Tour star returned to the course with renewed purpose and produced her second five-under card in the tournament – to vault from joint 16th into ninth at nine-under 207. She wasted little time announcing her intentions, rattling off three straight birdies from No. 4 to ignite her final-round charge. More birdies at Nos. 13 and 17 completed a gutsy comeback that restored the momentum she had lost a day earlier. Bisera was just one stroke off the lead after the opening round but slipped seven shots behind the pace following a costly second-round stumble. She vowed to bounce back in the final round – and she delivered on that promise. While the late surge came too late to put her back into contention for the title, it provided a strong finish to a tournament in which Bisera showed she could contend with the region’s leading players. Seoyun Kim also rallied strongly, firing a bogey-free 68 to emerge as the next-best LPGT player, tying for 20th at 212 in the NT$4-million, 54-hole championship, a co-sanctioned tournament by the LPGT. The young Korean made two birdies on each nine and relied on a couple of clutch scrambling pars to keep her card spotless and complete a steady final-round recovery. Sarah Ababa carded a 72 after making two birdies on the back nine that offset a pair of bogeys, finishing joint 23rd at 213. Mafy Singson, meanwhile, mounted her own late charge. She opened the back nine with a sizzling 33 but wavered down the stretch, needing a birdie on No. 8 to salvage a 36 coming home. Her closing 69 nevertheless lifted her six places, from 37th to a share of 31st at 214. Jiwon Lee, the other LPGT mainstay to make the cut, closed with a 72 to share 49th at 218. But while Bisera and the other LPGT players were battling to finish strong, the tournament at the top was turning into a gripping local thriller. Hou, one of the former twin prodigies of Taiwanese golf, overcame a double bogey on No. 8 with a remarkable back-nine response, draining three birdies to shoot 68 and finish regulation at 14-under 202. That proved just enough to force a three-way playoff with local amateur Jie-En Lin and Korean SeulGi Geong, who also finished at 202 after closing with rounds of 63 and 68, respectively. From there, the championship became a test of nerve. Lin was the first to blink, failing to match Hou and Geong’s birdies on No. 18 and bowing out of the title race. Then came an even more dramatic twist between Hou and Geong. Geong appeared to have a chance to seize control, standing just 12 feet from the hole, but the pressure of the moment proved unforgiving. She three-putted, turning what had been a title opportunity into a costly collapse. Hou needed no second invitation. With the championship suddenly in her hands, the local star calmly stepped up and drained a seven-foot birdie putt to seal the victory in spectacular fashion. What had begun as a three-way battle for the title ended with Hou standing alone, while Lin was left to rue the playoff bogey and Geong the agonizing three-putt that opened the door for the Taiwanese ace. Thai Sherman Santiwiwatthanaphong, who had surged into the lead with a blistering 63 in the second round, finished fourth at 12-under 204. She appeared to remain in the hunt after turning in 33 on the front nine, but her challenge unraveled on the back, where she bogeyed three of the first seven holes. A birdie on the last salvaged a 71, but it was not enough to force her way into the playoff. For the ICTSI-backed Bisera, however, the closing 67 offered its own reward – a strong rebound after a disappointing middle round and a reminder of how quickly momentum can return in championship golf. TMT