Exchange.ART Reinvents Customer Retention in Web 3.0

Nov 3, 2021

The startup is reimaging safe, private B2C communication on the blockchain

LONDON - November 3, 2021 - (Newswire.com)

NFT marketplace Exchange.Art has launched its Notification NFT, a new way to communicate with consumers using Web 3.0 technology.

NFTs, non-fungible tokens, are everywhere. Celebrities, pro athletes and everyday people are spending billions on blockchain-based art. In March 2021, artist Beeple sold an NFT for $69 million and a CryptoPunks NFT sold for $7.5 million. But are NFTs more than expensive digital art?

They are, with an innovative utility created by NFT marketplace Exchange.Art. The team has developed a unique mechanism to enable Web 3.0 communication with its clients — all without creating user accounts and asking customers to remember yet another login. Privacy is at the center of the architecture.

The future of Web 3.0 e-commerce is here.

Safe, anonymous and personalized communication

In general, NFT markets are limited to selling only what users are offering for sale. Exchange.Art's Notification NFT is changing this paradigm. Any shopper can now offer to purchase any NFT they desire, even if it's not currently for sale. If the owner likes the terms, the sale is only a couple clicks away.

Here's how it works on Exchange: A user can place a bid on any piece of art they like. The owner receives the offer, right to their digital wallet. The funds are placed in escrow, and the owner can accept or ignore the offer.

Additionally, shoppers gain status as they spend more on Exchange.Art, unlocking exclusive perks and discounts.

How can I use this in my business?

Billions of dollars in transactions are done every month via blockchains. As Web 3.0 evolves, traditional businesses run the risk of being left behind.

The Exchange.Art Notification NFT has applications far beyond digital art.

Picture this: Luxury brands offer exclusive items to their most loyal customers. In Web 3.0, a customer can buy products with their digital wallet and their Notification NFT gains brand status.

When the brand wants to reward its most engaged customers, it knows exactly how to target them with exclusive perks and offers. The best part is they never had to share any personal info.

If this seems far off, know that blockchain technology is already established in the luxury retail space. LVMH, Prada Group, Cartier and Richemont founded the Aura Blockchain Consortium in April 2021 to provide customers authenticity and proof of ownership as products exchange hands.

This is only one step short of rewarding loyalty with the Notification NFT mechanism created by Exchange.Art.

Learn more about Exchange.Art's Notification NFT by contacting the team at [email protected].

Experience the Notification NFT at Exchange.Art.

Media Contact:
Larisa Barbu, Director
Email: [email protected]

Press Release Service by Newswire.com

Original Source: Exchange.ART Reinvents Customer Retention in Web 3.0

Hamilton sets sights on racing in African grand prix

AUSTIN, United States — Lewis Hamilton on Thursday welcomed Formula One’s decision to return to Africa, but revealed reservations over the choice of Rwanda to host the continent’s first Grand Prix in more than three decades. The seven-time world champion also said he wanted to stay in F1 racing into his forties to make sure he can fulfil his dream of racing in an African Grand Prix. Speaking to reporters ahead of this weekend’s United States Grand Prix, the Ferrari driver said he was aware of concerns regarding Rwanda and said they should not be overlooked. "Of course, I don’t get to choose where we go and, naturally, there’s problems all over the world today,” he said. “I’ve seen many of the stories, but I think we really have to approach it with humility.” Formula One announced a 10-year agreement to race in Rwanda last week with the race set to join the calendar after a circuit has been built in the early 2030s. The last time an F1 race was held in Africa was the 33rd South African Grand Prix near Johannesburg in 1993 when Hamilton was just eight years old. "There’s a lot that we don’t know,” added Hamilton who has called for a return to Africa for many years. “Growing up in England, they never taught us anything about Africa. It needs to be on the curriculum… "A lot of the problems they have there are still the results of colonialism and the west intervening, but if you see the people, you see so many designs that are out there today. Top brands come from Africa, and it’s got all the richest resources. "I really hope, and I still have hopes, that Africa unites. I know there’s many people that don’t want that to happen -- because they would be so powerful if they did, but I’m still hopeful that at some stage they will. "And, of course, going doesn’t mean that you neglect the things that are happening there. "So hopefully many people start to educate themselves a little more about what is happening, what has happened for hundreds of years and I hope that does spark the conversation.” Hamilton, who warmly praised runaway championship leader Kimi Antonelli of Mercedes as he sat alongside him at a news conference, revealed also that he hopes to continue racing into his mid-forties. "I’m looking forward to racing with him longer. I mean, I’m now forced to have to stay a lot longer because we have a race in Africa -- and that’s been my dream, to be able to race in Africa.” "So, you’ve got time,” said the 20-year-old Italian. “You’ve got to do at least the first one.” "Yeah,” replied Hamilton. “I have to keep fighting to try and stay fit if I can. If I can still punch out good results over the next year, we’ll keep it going.”