Christer Berg From Portraits With Purpose Is Offering Professional Headshots in Raleigh, Durham, and Cary

Oct 14, 2022

October 14, 2022 - /PressAdvantage/ - Raleigh, North Carolina-based photographer Christer Berg, owner of Portraits with Purpose, is helping individuals and corporate clients build a strong image for themselves and their businesses using professionally crafted headshots. Readers who want to enlist his help to create a strong visual presence, either online or in the company’s branded material, can contact his company Portraits with Purpose to set up an appointment.

Marketing has changed in many ways over the last few decades. Modern consumers have moved beyond just looking for a business that offers the best deal on a particular product or service. Today, they are looking to support providers who have compelling stories that resonate with them. They want to know that their hard-earned money is going towards an endeavor run by real people, just like them, who are passionate about making a difference in their chosen industry. So, it is of paramount importance to showcase the people behind the company to humanize its image and to give the target audience something to latch onto.

Many companies commission headshots of their founders, board, and staff to give customers friendly and relatable faces to associate their brands with. However, not every photographer has the skill or experience required to take headshots that capture their subjects in harmony with the businesses they represent. The result is corporate headshots that are bland and soulless and fail to capture the reasons that make those companies unique. Without considering the specialized expertise that it takes to put a face to a name, companies can end up creating a sterilized brand image that turns away the customers that they need on their side the most.

Christer Berg talks about the importance of having visually appealing corporate headshots by saying, “When you think of Apple, you think of Steve Jobs. Though it makes methodically engineered and consciously designed products, the world prefers to latch on to and mythologize the visionary auteur in a black turtleneck and jeans who is credited with changing the way we use computers and personal devices. Such is the power of strong visual branding. It can hook people in and keep them coming back. My professional headshots will do the same for you. I’m not looking to take pictures of you and your employees in isolation. I understand that your company’s visual assets must be synchronous with your overall marketing and branding efforts. To achieve that, I will have a conversation with you about how you want your business to be portrayed to your ideal customer. I will understand what makes you tick and what separates you from your competition. I will make the time to understand your story, where you came from, and where you plan to go. I’ll then use my years of experience behind the camera to distill down all these unique qualities into meticulously framed and composed headshots that will shine on your company’s online presence and printed materials.”

Christer’s talent and skill behind the camera have been acknowledged by both his clients and industry curators. He won the “Best Portrait Photographers in Raleigh” award from Expertise.com in 2019. Portraits With Purpose also has a perfect 5.0 out of 5.0 rating from 80 reviews on its Google Business Profile.

Apart from a strong portfolio of professional headshots, Christer Berg, also has a keen interest in editorial and environmental portrait photography. For nearly a decade, Christer has been working on an award-winning ongoing project titled People With Purpose, a collection of environmental portraits that celebrate people who have a positive impact on our communities, including creative professionals such as writers, musicians, entrepreneurs, and other pillars of the community such as civil rights lawyers.

Christer Berg can set up everything from a traditional in-studio or headshot portrait to an on-location portrait, depending on the client’s requirements. A typical Portraits with Purpose session starts at $175 and includes secure electronic delivery of a full set of licensed images. Those interested can reach out to Christer at (919) 649-6560 from Monday to Friday from 9 AM to 7 PM.

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For more information about Portraits With Purpose, contact the company here:

Portraits With Purpose
Christer Berg
+19196496560
[email protected]
4008 Edward Pride Wynd, Raleigh, NC 27612

ReleaseID: 60055338

Avaricio digs deep, edges Lee by 1 at South Pacific

DAVAO CITY – Chanelle Avaricio silenced a crowded title chase with an early eagle, then leaned on her precision, patience and steely resolve to thwart Tiffany Lee’s blistering backside charge and capture the ICTSI South Pacific Classic by one here on Thursday. In sweltering conditions at the South Pacific Golf Club, Avaricio delivered a closing three-under 69 for an eight-under 209 total, capping a gutsy performance in a fiercely contested 54-hole championship that demanded as much mental toughness as shot-making brilliance. What appeared headed for a runaway victory quickly turned into a nerve-wracking battle down the stretch, as Avaricio’s early four-shot cushion evaporated under the combined weight of a costly miscue and Lee’s relentless charge. The two traded blows in a gripping finish that once again underscored the Ladies Philippine Golf Tour’s penchant for last-hole drama. Both appeared to wilt under the mounting pressure. They each missed the green on the closing par-5 18th and settled for bogeys, allowing Avaricio to clinch a one-stroke victory worth P142,250. Lee misjudged her pitch, sending the ball past the cup, then failed to get up and down from 12 feet. That effectively eased the pressure on Avaricio, who also missed her par putt from 8 feet. After winning by two strokes over Yvon Bisera at Pueblo de Oro last week, Lee settled for runner-up honors with a 70 for a 210 total worth P102,500. The setback did little to diminish her growing reputation, instead reaffirming her status as one of the players to watch on tour. “I really played well at the front – one eagle and three birdies. But at the back, I didn't make any birdies and instead bogeyed two of the par-5s. Overall, though, I think I played well,” said Avaricio, who had trouble recovering from the bunker on her first bogey and then missed the green on the final hole, leaving her pitch shot short before missing the putt. Despite seeing her lead dwindle as Lee mounted a late challenge, Avaricio kept her composure to secure the victory. While the pressure was evident, she refused to let it dictate her game. “I won't say threatened, but, of course, a part of me wanted to win. Medyo nag-worry and pressured na din kasi I was nine-under after the front nine, and I think I was up by four. And then Lee birdied No. 12, which I bogeyed. Of course, I would feel a little worried, but I had to keep myself composed, so I tried to stay in the moment and told myself, ‘Whatever happens, you're doing your best,’” she said. While the finish may not have been as smooth as she had hoped, Avaricio did enough to emerge victorious once more, adding another milestone to an already impressive season. The latest triumph, which came after ruling Pinewoods and Summit Point legs, marked the 10th victory of her career, a feat she welcomed with gratitude rather than comparisons to her previous wins. “I'm really grateful and happy for this win,” Avaricio said, choosing to savor the moment instead of weighing the significance of this victory against the others. With the Apo Classic set to take center stage next week, Avaricio is already looking ahead to another opportunity to extend her winning run and claim the 11th victory of her career. Harmie Constantino rallied with a 68 to claim third place at 212, while Bisera failed to mount a final-round charge on her home course, settling for a 72 and fourth place at 213. Rev Alcantara followed in fifth with a 215 after carding a 74. Daniella Uy, whose fiery backside charge of 31 in the second round powered her to a 67 and forced a three-way tie at the top with Avaricio and Lee, could not recover from a shaky front nine of 39. She wound up with a 76 to slip into a tie for sixth at 216 with Chihiro Ikeda, who carded a 70. Avaricio looked firmly in control after blazing through the front nine in 31, highlighted by an eagle on No. 2 and birdies on Nos. 4, 7 and 9. But the momentum shifted when she bogeyed the par-5 12th, opening the door for Lee, who found her range at precisely the right time. Lee caught fire with three birdies in a five-hole stretch from No. 12, transforming what had looked like a comfortable Avaricio cruise into a tense duel where every shot carried the weight of the championship. With her lead under siege, Avaricio refused to blink. She steadied her game, matched Lee’s par-bogey finish and denied her pursuer the opening she needed to force a playoff. The closing stretch became a test of nerve rather than a birdie barrage, and Avaricio passed with just enough to spare, sealing a one-shot triumph after seeing her once-commanding advantage reduced to the slimmest of margins. It was a victory forged in two contrasting halves: an explosive front nine that put her in the driver’s seat, and a composed finish that kept Lee at bay when the pressure peaked. TMT CAPTION: Chanelle Avaricio PGT PHOTO

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Mondilla fires 64 to storm ahead, eyes redemption

DAVAO CITY, Philippines – Clyde Mondilla is back where he has been so many times before – on top of the leaderboard, within reach of another Philippine Golf Tour title and in control of his own destiny. This time, however, the seasoned, multi-titled campaigner is determined to change the ending. Riding a blistering start and a relentless birdie spree, Mondilla fired an eight-under 64 under preferred lies to storm from four shots down into the outright lead after the third round of the ICTSI South Pacific Classic on Thursday, putting himself in prime position to end a title drought that has lingered since 2024. “I’ve been working on my iron and wedge play this week, making a few adjustments to fix the mistakes I made at Pueblo," said Mondilla in Filipino, one of the winningest players on the PGT whose last victory came two years ago at Caliraya Springs, when he defeated Angelo Que by three strokes. The Bukidnon ace opened with four straight birdies, erased his deficit to catch halfway leader Lee Song at 13-under, then sustained the charge over the remaining holes to seize the solo lead at 16-under 200. It was a stirring reminder of Mondilla’s ability to take control of a tournament when his game clicks. But it also brought back memories of what happened just days ago at Pueblo de Oro – when a spectacular third-round surge put him in command, only for a disastrous final-day 73 to send him tumbling to fourth. This time, Mondilla is hoping the lessons of that painful finish will make all the difference. Standing in his way is Song, who has been knocking on the door of a breakthrough since topping the PGT Qualifying School in 2023. The Korean, who surged into the lead with rounds of 67 and 65, remained firmly in contention despite Mondilla’s spectacular charge, carding a 69 for a 201. “Itwasagoodround,althoughImadealotofmistakes.Still,Imanagedtosaveparonafewholes,”saidSong. AshepreparesforhisfirstseriousbidforaPGTtitle,Songvowedtosticktohisgameplan. “It’sthesamemindset.I’lljustplayforpar,hitthefairwaysandgreens,andtake advantage ofanybirdieopportunitiesthatcomemyway,”headded. Sean Ramos, who joined the crowded leaderboard with a 66 in the second round, remained in the hunt at 203, also after a 69. He recovered from an opening bogey with three birdies over the next six holes but could not sustain the momentum, finishing with a string of pars before birdying the 17th to stay in solo third. Gab Manotoc, meanwhile, saw his bid for a maiden PGT breakthrough lose ground after a 73. Following rounds of 66 and 67, the bogey-free brilliance that had fueled his early charge gave way to a tougher day. After a frontside 35, he faltered with bogeys on Nos. 12, 14 and 15 before bouncing back with a birdie the 16th for the third straight day. He dropped to fourth at 206. “Putter was cold today and the three bogeys came from mental errors. I have to clean that up and try to post a number tomorrow,” said Manotoc. Mondilla’s recent run has been a study in promise and frustration. After spending time away from the Tour to attend to farm work in Bukidnon, Mondilla returned to competitive action in Negros Occidental last month, tying for eighth before placing fourth in Iloilo. He then contended for the title at Pueblo de Oro, only to see his bid unravel in the final round. Rather than dwell on the missed opportunities, Mondilla has focused on making the adjustments needed to finish the job. “My confidence is back, so hopefully, I can get the win,” he said. The adjustment appears to be paying dividends. Mondilla hit all fairways and his early precision, with several approaches settling inside eight feet, helped fuel his opening blitz and erase the four-shot deficit in a hurry. He piled up 10 birdies in a round that showcased the scoring touch that once made him one of the Tour’s most formidable players. Even two costly three-putts, on Nos. 13 and 16, could not derail his charge. The latter proved particularly frustrating. After unleashing a 380-yard drive on the par-4 16th, Mondilla had just 80 yards left to the pin but came up short with his approach, then needed three putts from 20 yards to end with a bogey. Still, he closed with authority, birdying the last two holes to move ahead of Song and take the lead on his own. With 18 holes left, Mondilla is not planning an elaborate tactical overhaul. His approach is simpler: trust the changes he has made, stay committed to the process and let his game dictate the outcome. “I won’t put pressure on myself. I’ll just enjoy and try to shoot low,” said Mondilla. He believes he is also rediscovering the form that carried him to the PGT Order of Merit crown in 2017, when he captured three titles in a dominant season. “I feel good after a long break while doing farm work in Bukidnon,” he said. Now comes the test that has eluded him in recent weeks – turning a strong position into a championship. Meanwhile, Song collected three birdies over his first 10 holes and recovered from a bogey on No. 11 with a birdie on the 15th to stay level with Mondilla at 15-under. But playing in the group behind, he could not match the Filipino’s closing push, settling for a three-under card and trailing Mondilla by one. Russell Bautista and Angelo Que matched 68s to share fifth spot at 207, while Dino Villanueva pooled a 209 after a 69, and Ira Alido surged with a flawless 66 to join Elee Bisera, Eric Gallardo and Keanu Jahns in a tie for eighth at 210. Bisera, Gallardo and Jahns carded 67, 70 and 71, respectively. With only 18 holes remaining in the P2.5-million championship, the stage is set for another tense finish in the penultimate leg of the 10-stage circuit organized by Pilipinas Golf Tournaments, Inc. Song has the experience of leading from the front, Ramos remains close enough to capitalize, and a crowded chasing pack is waiting for any opening. But the biggest storyline belongs to Mondilla. He has produced the charge, made the adjustments and put himself back in a familiar winning position. Now, after watching a promising week slip away at Pueblo de Oro, he has one final hurdle to clear. For Mondilla, the challenge is no longer simply to mount another surge. It is to make sure that, this time, the final chapter tells a different story. TMT