B2B Lead Generation using HubSpot Case Study

Feb 18, 2021

120/80 has published a case study on the implementation of their HubSpot services for a sales and lead generation company, which generated a year-on-year increase in their leads and referrals.

Evanston, United States - February 18, 2021 /PressCable/ —

120/80 has released its newest report, which provides a detailed case study on how their B2B marketing services helped a sales and lead generation company to increase their lead acquisitions during the challenges caused by the current pandemic.

More information is available at https://120over80.com/results/quadruple-leads-b2b-sales-company

The newly published case study report from 120/80 aims to highlight the real-life benefits of the company’s HubSpot services for businesses looking for ways to develop and improve their leads and sales.

The current global pandemic has seen many companies face difficulties and changes in the way they work. Additionally, financial challenges caused by the economic downturn have meant that many business owners are conscious of the costs related to services and their respective return on investment. With their new case study, 120/80 are aiming to present a practical insight into their services and how they can help lead generation businesses to improve their acquisitions.

As the newly published case study aims to detail, 120/80’s services were utilized by Acquirent, an outsourced sales and lead generation company, who recruit, train, and manage sales teams for a range of clients. With a goal of increasing their leads, which had been negatively impacted by the pandemic, Acquirent began working with 120/80 for their marketing solutions.

By implementing 120/80’s market automation and lead generation services, Acquirent was able to benefit from an increase in their incoming qualified leads that surpassed their previous year’s stats. An increase was also seen in their overall pipeline growth, giving them the long-term benefits of ongoing referrals and an expanded network.

The HubSpot Marketing Hub services from 120/80 used in the Acquirent case study included the benefit of implementing several workflows that allowed for both the nurture and scheduling of their lead generation campaigns. Additionally, Acquirent benefited from 120/80’s use of bespoke paid ads and blogs in order to create focused and optimized content to generate further leads.

The services from 120/80 aim to allow clarity of their processes through the use of a dashboard that outlines their performance and marketing activities to help clients see the impact of their services. Furthermore, the company offers a range of free tools that can give companies the benefit of seeing how the services can help with the conversion of website visitors into leads.

Interested parties can find more information by visiting the website mentioned above.

Contact Info:
Name: Sonny Sultani
Email: Send Email
Organization: 120/80
Address: 1603 Orrington Avenue Suite 600, Evanston, IL 60201, United States
Phone: +1-312-477-3600
Website: https://www.120over80.com

Source: PressCable

Release ID: 88997868

More News

Reigning champs chase history in New York Marathon
Oct 30, 2026

Reigning champs chase history in New York Marathon

NEW YORK, United States — Defending champions Benson Kipruto and Hellen Obiri of Kenya will chase history and back-to-back titles in Sunday's New York Marathon. About 60,000 runners from 140 nations are expected to compete over 26.2 miles (42.16km) through the five boroughs of New York. Kipruto won the closest New York men's marathon in history last year, edging compatriot Alex Mutiso by three-hundredths of a second after both crossed the finish line in 2:08:09. The 36-year-old Kenyan will try to become the first back-to-back New York men's winner since Geoffrey Mutai of Kenya in 2013. Kipruto also won the 2021 Boston Marathon, 2022 Chicago Marathon and 2024 Tokyo Marathon titles and took third at the 2024 Paris Olympic marathon and this year's Boston Marathon. Ethiopia's Deresa Geleta, sixth in this year's London Marathon, makes his North America marathon debut on the streets of New York. There is also excitement about the marathon debut of 31-year-old Swede Andreas Almgren, who set a European half-marathon record of 58:06 last month at Copenhagen. "I haven't felt nervous yet. Right now it's just excitement," Almgren said. "I don't know that I've ever been so excited for a race." The data analyst also posted on social media: "I"m not saying good bye to track racing. I'm just saying hello to marathons." Obiri, 36, is well-acquainted with the distance. She won the Boston Marathon in 2023 and 2024 and New York Marathon in 2023 and 2025 as well as taking a bronze medal at the 2024 Paris Olympics marathon. Obiri took her second New York City Half-Marathon title earlier this year, winning in a course-record 1:06:33. She was this year's London Marathon runner-up, finishing 12 seconds off the women-only marathon world record of 2:15:41 set by Ethiopian Tigst Assefa. Obiri will try to become only the fourth woman to win a third career New York title after Norway's Grete Waitz, Kenya's Mary Keitany and Britain's Paula Radcliffe. Obiri seeks her third crown in four years after setting a course record of 2:19:51 last year. She would be the first New York repeat women's winner since Keitany won from 2014-16. Clear conditions and perfect running temperatures are expected for the 50th edition of the race since it switched to a course that includes each of the city's five boroughs, heralding the modern edition of the event.

Leclerc shows practice pace as Antonelli prowls in Mexico
Oct 30, 2026

Leclerc shows practice pace as Antonelli prowls in Mexico

MEXICO — Charles Leclerc topped the times for Ferrari ahead of runaway championship leader Kimi Antonelli of Mercedes in Friday's opening free practice at the Mexico City Grand Prix. The Monegasque driver clocked a best lap time in one minute and 18.128 seconds to outpace the young Italian by 0.659 seconds in a session, with 10 rookie reserve drivers in action, that was punctuated by a brief Virtual Safety Car intervention. Antonelli, who had been absent from the circuit on Thursday to recover from a virus, can become the sport's youngest world champion on Sunday, and Italy's first since 1953, if he finishes in the top nine. He can also take the title if his two remaining rivals -- Mercedes team-mate George Russell and Ferrari's seven-time champion Lewis Hamilton -- fail to win. Russell sat out FP1 and watched as his replacement, reserve Frederik Vesti, finished third-fastest in the second Mercedes ahead of Hamilton. Another rookie Ayumi Iwasa was fifth for Red Bull in the car normally occupied by four-time champion Max Verstappen. Pierre Gasly was sixth for Alpine ahead of Aston Martin's two-time champion Fernando Alonso, Oscar Piastri of McLaren, Oliver Bearman of Haas and Racing Bulls' Arvid Lindblad. Isack Hadjar, in the second Red Bull, was 11th after struggling with power unit problems. Hamilton was first out at the start of the session, his Ferrari carrying aero rakes to provide data for the set up. He was followed by three of the 10 rookies, including several considered future stars. The Briton earlier confirmed that he intended to continue racing "for the foreseeable future" so long as he remains competitive in a bid to take part in the planned African Grand Prix in Rwanda. "You've never had anyone like me here in the 70 years," he told reporters, as he outlined his ambitions, stressing that his fitness and reactions remained undimmed. "I feel that I'm built differently," he said. "I'm still all in, and I will be for the foreseeable future." Ferrari were the only team not to run a rookie in FP1 on a high-altitude circuit where engines struggle with the thin air, which, at 2.285 meters, has only 78 per cent of the density at sea level. Perez, preparing for his 300th F1 race after signing a multi-year contract extension, clocked an early fastest lap for Cadillac before the usual suspects took control with Antonelli, Leclerc and Hamilton leading the way. The young Italian, like Perez and his team-mate Valtteri Bottas, had been hit by a virus, but he looked as fast and determined as ever. Leclerc continued the form he enjoyed in Texas ahead of last weekend’s United States Grand Prix when he was fastest in both Friday sessions.

YOUR NEWS, OUR NETWORK.

Do you have Great News you want to tell the world?

Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.