Atomo Coffee Appoints Former Patagonia Provisions and Impossible Execs to the Board of Directors

Nov 22, 2022

Pioneer beanless coffee company Atomo Coffee announced a powerhouse of innovative food leaders joining its board.

SEATTLE - November 22, 2022 - (Newswire.com)

Atomo Coffee, Inc. announced today that Birgit Cameron and Jordan Schenck, both founders of innovative food and beverage companies, have been appointed to the Board of Directors. The company launched in 2019 as the world's first beanless coffee, eliminating the environmental costs associated with conventional coffee. The new additions to Atomo's board, as well as the promotion of growth leader, Ed Hoehn to COO, are announced in wake of the company's launch into retail.

"Atomo is changing the game by creating beanless coffee without the environmental harm," says Andy Kleitsch, CEO and Co-Founder, "I'm thrilled to add two new leaders to our board who have dedicated their careers to reimagining and building a more equitable and sustainable food industry."

Cameron was the Co-Founder and former Head of Patagonia Provisions, the innovative food arm to the sustainable retail giant. She has over 30 years of experience in the food and marketing industry, leading teams from founding through scale.

Birgit states, "My focus has always been on finding ways to change the world through business, and Atomo's mission resonates so well with my personal core values. Consumers should not have to compromise their values or the planet to have great coffee, and Atomo is on track to make that vision a reality."

Schenck is the Co-Founder and Chief Revenue Officer of Sunwink, an emerging beverage brand. With over 15 years of experience in both strategy and marketing, she was named one of Forbes' Most Innovative CMOs in 2021. Schenck is no stranger to leading the disruption of a longstanding food category, having spent time as a strategy consultant and Head of Consumer Marketing for Impossible Foods.

"Atomo is on a mission, much like Impossible, to change the way consumers think about their food, where it comes from, and the impact it has on the world," says Jordan Schenck. "It is a journey that I am thrilled to be on with Atomo and look forward to tackling the challenge with a great team."

Hoehn joined Atomo in April of 2022 as the Head of Growth, building and leading the marketing and sales teams that are responsible for launching Atomo's flagship products, 3 SKUs of ready-to-drink beanless cold brew. Prior to Atomo, Hoehn was President of Volt Systems, a technology company recently acquired by Walmart that specializes in omnichannel engagement. He has over 20 years of executive experience working with consumer-obsessed CPG brands.

"I am honored to be part of a team of pioneers helping to change the coffee industry," says Ed Hoehn "I look forward to winning the hearts and minds of consumers as we bring them a more sustainable way to enjoy great tasting coffee."

Atomo currently sells its beanless cold brew online through their web store as well as in select retailers. If you are interested in joining the team that is changing the future of coffee, please visit their website for more information.

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About Atomo Coffee

Founded in 2019, Atomo is a Seattle-based, food-tech startup that has reverse-engineered the coffee bean—producing an outstanding beanless cold brew coffee that tastes great and does good. Atomo envisions a world where customers never have to compromise their values, taste, or the planet, for a great cup of coffee.

More Information:

Website: www.atomocoffee.com

Facebook: AtomoMolecularCoffee

Twitter + Instagram: @AtomoCoffee

Press Contact:

Cara Castro

509.778.3214

[email protected]

Contact Information:
Cara Castro
Director of Marketing
[email protected]
509-778-3214

Press Release Service by Newswire.com

Original Source: Atomo Coffee Appoints Former Patagonia Provisions and Impossible Execs to the Board of Directors

Formula 1 announces return to Africa with Grand Prix in Rwanda in early 2030s

KIGALI, Rwanda — Formula 1 will return to Africa with a grand prix in Rwanda starting early next decade once a new track has been built southeast of the capital, F1 and the country’s president said Tuesday. The announcement of a 10-year-deal to hold an African Grand Prix in Rwanda comes after a campaign by President Paul Kagame to bring F1 to the continent for the first time since 1993. “This partnership is long overdue,” Kagame said at a launch event in Kigali, Rwanda’s capital. “But it is a success and a milestone for the entire continent, especially for the African fans. Ultimately, what we want is for the African Grand Prix to pave the way for other races to be hosted on the continent.” Racing in Africa will fulfil a long-held ambition for seven-time world champion Lewis Hamilton, the only Black driver in F1. The 41-year-old British driver has said he has been “fighting in the background” for years to have a race in Africa. Exactly when the first race will be held in Rwanda remains unclear. F1 said a purpose-built circuit was expected to be completed “early in the next decade” in Bugesera, about 40 kilometers (25 miles) from Kigali. The track will be built near an under-construction airport serving the capital and will “work in harmony with the natural landscape,” using hills and dips in the landscape to challenge drivers, F1 said. “Today is a landmark moment for Formula 1," F1 President and chief executive Stefano Domenicali said. “With Rwanda joining the calendar from the next decade our sport will race in every inhabited continent, bringing the world championship closer than ever to fans around the globe.” The last time F1 raced in Africa was the South African Grand Prix in 1993. Rwanda aims for challenging circuit and economic gains Rwanda becomes the first confirmed new host nation for F1 since Qatar and Saudi Arabia joined the schedule in 2021. With a GDP per capita of just over $1,100, Rwanda will stand out on a race calendar that features glitzy destinations like Las Vegas, Miami, Monaco and Abu Dhabi. Kagame said the country aims to use the race to develop sports infrastructure and tourism and to diversify revenue. Under Kagame, Rwanda has sponsored major European soccer teams and developed a basketball partnership with the NBA, as well as hosting the world cycling championships. It’s all aimed at promoting a positive image of a country still often known internationally because of the 1994 genocide. Hosting F1 would take that strategy to a new level. “Look, our country will be watched on the global stage. And this comes with investments and creations of jobs, especially for the youth,” Betty Mukamurenzi, a university IT student in Kigali, told The Associated Press. Businessman James Ruzindana said that “for businesses, it is a challenge for us to up our game in terms of having the right products that can be consumed by those who are visiting.” The F1 spotlight could also bring renewed scrutiny of Rwanda's human rights record and accusations of “sportswashing.” Human rights groups have accused Kagame of repressive methods keep his grip on power. The U.N. has accused Rwanda of backing rebels in neighboring Congo, and Congolese officials have condemned its soccer sponsorships. Rwanda set to outpace South Africa There have been rival projects to bring F1 back to Africa, with plans in recent years regarding three different potential venues in South Africa and one in Morocco. South Africa Minister of Sports, Arts and Culture Gayton McKenzie issued a statement last week congratulating Rwanda, even before the decision was official, but still insisted his country “will get F1,” too. “We are happy for Rwanda’s 2030 F1. They have worked on it longer than SA and deserve it,” McKenzie wrote on X. “Remember though that one country, Italy, has had two F1s a year, and some react like a continent of 55 countries can only get one. SA will get F1, even before 2030.” There was no mention of South Africa in F1’s statement on Tuesday. F1 racing in Africa was linked to apartheid Many of F1’s previous races in Africa were overshadowed by the policy of apartheid in South Africa. F1 and its teams faced increasing criticism through the 1970s and 1980s, culminating in some teams boycotting the 1985 race in South Africa, which was facing various international sanctions and boycott campaigns at the time. As South Africa began to dismantle the system of racial segregation and oppression, F1 returned for two more races at the Kyalami circuit in 1992 and 1993, the last of those less than a year before the country’s first democratic elections where millions of Black South Africans were able to vote. F1 also held a Moroccan Grand Prix in 1958, the only time Morocco was part of the world championship. A project was announced last year to build a track to bring F1 back to the North African nation but there have been few updates since.